This alphabeth was designed with a vintage-classic feel in mind, mixed with festive, vibrant, and playful energy.

I wanted each letter to feel full of character and charm, something that could easily live across different campaign assets while still feeling fun and eye-catching.

The shapes and colours were inspired by nostalgic holiday design, but with fresh, modern twist.

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I was incredibly grateful to work on this commission for Arnotts, a really special project and a joy to bring to life.