In the summer of 2023, I was invited to take part in a live-painting performance during the filming of the Jameson+Dickies Collab Campaign, produced by Tenth Man in Middleton, Cork, Ireland.

The campaign marked a collaboration between Jameson and Dickies Workwear, celebrating kinship, inclusivity, and a sense of belonging by bringing together creative communities at both a local and global level.

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To launch the limited-edition apparel collection and whisky bottle, the brands created a short film that showcased the shared values of craftsmanship, authenticity, and lifestyle that define both Jameson and Dickies. The film featured people from each community: Hayden Cassidy (Barber), Gabriela Joyce and Gilherme Atanasio (Artists), Killian O'Mahony (Cooper), Tom Knox and Jake Hayes (Pro Skaters), highlighting their individual crafts and the process of making, alongside a suite of editorial images of the collection.

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My role was to paint canvases live on set while being filmed, fully immersed in my process and wearing pieces from the collection. The clothes became part of the experience, paint-stained by design, capturing energy, spontaneity, and fun of the shoot.

It was a relaxed, creative environment that celebrated making, collab, and enjoying the work as it happens.